CMU Welcomes New IMG General Manager

April 12, 2016 Andy Sneddon,

MOUNT PLEASANT, Mich. – Larry Thompson has joined Central Michigan Athletics as the general manager of International Management Group (IMG).

Thompson holds a bachelor’s degree from CMU in journalism and political science and has 30 years of experience in marketing, corporate sponsorship, management, development, sales and management.

“We couldn’t be happier to have Larry on board,” said Craig Willey, CMU Senior Associate Athletic Director/External Operations. “He’s a part of the Chippewa family, he understands our athletic program, and the university.

“To have a team member brought in with the expansive experience and professional sports marketing and sales background that Larry possesses is only going to strengthen us as a department, and we’re excited about the relationships he’ll build and the revenue he’s going to be able to help generate for CMU athletics.”

A suburban Detroit native, Thompson worked most recently in advertising sales at CBS Radio in Detroit.

Previously, he served as vice president, corporate partnerships at Palace Sports & Entertainment; as an account director at WXYT/CBS Radio and in marketing for several firms, including Jackson Hewitt, Century 21 and Kmart.
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