CMU Named No. 1 Adidas Team Sales University

MOUNT PLEASANT - Central Michigan Athletics was chosen as the No. 1 Adidas Team Sales University at the Adidas national sales meeting for 2010.

CMU won the award in the presence of over 80 other Adidas Direct Universities.

Criteria for the award include team sport identity, national exposure, on-field success (five Mid-American Conference championships) and team sales.

CMU Athletics has taken steps to work closely with on-campus groups such as University Recreation, Program Board, University Events, Aramark, Special Olympics and the College of Education to include as many people as possible. These partnerships have made this award possible.

CMU is in the second year of a five-year contract with the apparel company. The all-encompassing agreement has allowed CMU to brand all of its sports teams evenly and adequately.

"Central Michigan University has been a terrific partner of ours on and off the field," said Mark Daniels, Director of Team Sports at Adidas. "We're proud to recognize their outstanding athletic programs with the 'Adidas University of the Year' award and look forward to continuing our successful relationship with CMU."

In addition to the award, Adidas will now create a personalized CMU catalog with custom apparel, shoes and accessory designs for the varsity sports programs.
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