CMU Athletics Partners with WCFX-FM 95.3

MOUNT PLEASANT Central Michigan University Athletics and WCFX-FM 95.3 have reached an agreement that will make WCFX the local radio affiliate of the CMU Sports Network.

WCFX will air all of CMU’s football and men’s basketball games, as well as the weekly Front Row Seat coaches show live from O’Kelly’s Sports Bar & Grille.

“I am pleased to announce this new strategic partnership with WCFX,” said CMU Director of Athletics Dave Heeke. “Aligning with an experienced and forward-thinking media partner like WCFX is a clear example of the aggressive steps forward we continue to take to position Chippewa Athletics for future success.

“This creative model will provide CMU Athletics opportunities to generate new revenue streams through collaborative marketing and sponsorship initiatives,” Heeke added. “WCFX will provide a strong, consistent home for all CMU Sports Network programming and serve our fans throughout the mid-Michigan region.”

WCFX reaches an audience of nearly 700,000 potential listeners over a 10-county area in mid-Michigan.

“Partnering with an outstanding station like WCFX is a huge step forward for the CMU Sports Network,” said Nick Williams, Associate Athletic Director for Marketing, Sales and Corporate Relations. “We wanted to expand what we are able to do with our radio network for local promotions and WCFX came to us with an outstanding plan. We have such a great working relationship already, this all materialized into exactly what we were looking for with a local affiliate.

“I am very excited about what the future will hold,” he added. “Together we have an opportunity to offer fans and corporate partners tremendous opportunities to be actively involved in CMU Athletics by combining the resources of our organizations.”

WCFX will be the sole local affiliate in the CMU Sports Network. The multi-level partnership includes broadcast, advertising and promotional agreements between CMU Athletics and WCFX.

“WCFX has enjoyed a strong promotional partnership with Central Michigan University Athletics over the years, and we are thrilled to be chosen as their local broadcast partner for football and men’s basketball broadcasts,” said WCFX General Manager Jim Spangenberg.

“WCFX’s local broadcast partnership with CMU Athletics will fuel its rapidly growing popularity in mid-Michigan. It’s a natural fit for WCFX, Mount Pleasant’s dominant local radio station, to develop a marketing and broadcast partnership with CMU football and men’s basketball.”

WCFX will be actively involved in CMU Athletics games, events and promotions and will become an extension of the CMU Athletics marketing department. CMU Athletics will be actively working with the WCFX sales staff to offer exciting advertising and promotional opportunities for football, men’s basketball and Front Row Seat broadcasts.

“At WCFX we've been a strong supporter of CMU Athletics for many years and picking up the local broadcasts was a natural progression of that support for CMU,” said WCFX Program Director and morning show host Kent Bergstrom. “We're excited to expand our partnership with the university and the athletics department and look forward to providing our listeners with another great addition to our radio station this fall, CMU football and basketball.”

The remainder of the CMU Sports Network’s station lineup will be announced later this summer.

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