“WUPS has been a loyal, committed partner in the past, and I am excited to make them our exclusive flagship station,” Director of Athletics Dave Heeke said. “Being partnered with a station that has the strongest FM signal in the state means fantastic access for our fans. We are also excited about the potential promotional opportunities available with WUPS to expand the Chippewa brand."
The three-year agreement with the 100,000-watt station means WUPS will take the lead for radio coverage from the Chippewa Sports Network from sporting events and coaches shows. The signal for games will feed seven other stations in Michigan. WUPS, based out of Harrison, Michigan, serves central and northern Michigan and is part of the Black Diamond Broadcast Group.
“It’s an honor, and it’s going to be great for Chippewa fans throughout Central and Northern Michigan,” Black Diamond Broadcast Group CEO Mike Chires said. “Everyone at 98.5 WUPS is excited and proud to be CMU’s exclusive flagship radio station.”
Other stations in the Chippewa Sports Network: WXYT-AM 1270 in Detroit, WLUN-FM 100.9 in Midland, WJRW-AM 1340 in Grand Rapids, WLAW-FM 92.5 in Muskegon, WJML-AM 1110 in Petoskey, WLUN-FM 100.9 in Midland and WJNL-AM 1210 in Traverse City.