MOUNT PLEASANT – Central Michigan University Athletics and the CMU Bookstore have announced a partnership in a permanent bookstore retail outlet at Kelly/Shorts Stadium.
The Chippewas Varsity Shop will be located at the northwest corner of Kelly/Shorts Stadium and will serve as an exclusive outlet for CMU fans to purchase Adidas branded CMU apparel.
The Chippewas Varsity Shop will officially open its doors on Thursday, Sept. 17 in conjunction with the annual Fire Up Fest. The store will be open on home game days from the time the stadium gates open until one hour following kickoff. The shop also will be open on Fridays prior to Saturday home games and when other events are occurring in and around Kelly/Shorts Stadium.
“We are very excited to partner with CMU Athletics on our new stadium store,” said CMU Bookstore Director Barry Waters. “This takes us to another level for CMU football fans and their game day experience. We will be able to highlight our new team sport line of Adidas in a way that no other Mid-American Conference schools have.
"The Chippewas Varsity Shop will also give our fans the ability to escape the elements and shop in comfort in an inviting environment," Waters added. "This project continues to build upon the Championship Culture that we all strive for here at Central Michigan University.”
CMU has entered into an exclusive apparel and footwear agreement with Adidas that takes effect this fall. The agreement with Adidas marks the first time all of CMU’s varsity athletics programs have been included in a single, all-encompassing apparel agreement; the deal ensures consistency in image branding, particularly uniform and apparel colors and design elements, throughout the athletics department and across campus. Adidas branded gear and apparel will be available to Chippewa fans exclusively through the CMU Bookstore and Chippewas Varsity Shop.
Special apparel pricing available to CMU Athletics through the agreement also will be extended to club sport programs, intramurals and other campus groups, including the CMU Bookstore.
“The Chippewas Varsity Shop will provide a valuable amenity for our fans and other visitors to Kelly/Shorts Stadium, and it will become a key part of the game day experience on our campus,” said CMU Director of Athletics Dave Heeke. “The additional revenue generated by the bookstore ultimately will be reflected in lower prices for students, while each purchase at the stadium store will directly benefit the mission of the athletics department as well.”