Mike Dabbs Promoted to Associate Athletic Director

Aug. 28, 2015 Andy Sneddon, CMUChippewas.com

MOUNT PLEASANT, Mich. – The Central Michigan Athletic Department announced today the promotion of Mike Dabbs to Associate Athletic Director for Marketing and Ticketing.

Dabbs, who joined the department in 2005, has worked in various roles in marketing, promotions and community relations throughout his 10-year career at CMU.

“Mike has a proven track record of success,” said Craig Willey, Senior Associated Athletic Director/External Operations. “He’s a great communicator, a team and consensus builder, and I am excited to have him in this leadership role.

“His experience in marketing and his existing relationships within our department, on our campus, and within the community are major assets to our external operations. Leveraging those relationships to engage our students and our fans in support of our athletic programs is what he’s going to do and he’s going to do it really well.

“All of those things make Mike the perfect fit for this opportunity, and he has earned it. I’m really excited about the direction that he’s going to take us. I have the utmost confidence in Mike for the work he does and the professionalism he brings to everything he does.”

Dabbs, who holds both bachelor’s and master’s degrees from CMU, will oversee development of marketing plans and implementation of promotions; develop engagement strategies while working with alumni and campus and community groups; will coordinate cheer, dance and bands; and will oversee a staff of marketing representatives and student staff.

Dabbs has earned several awards in his time with the department, including the Mid-American Conference NCAA Pack The House Challenge, the Sport Management Coordinator Award, the Central Michigan University Staff Excellence Award, and the U.S. Army Citizen of Influence Award.
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